- Level:
- Bac + 5
- Schedule:
- From September to mid-March
- Basic training:
- Yes
- School(s):
- IAE Metz School of Management
- Year:
- 2nd year of Master's degree
- Hours of training:
- 400h
- Sandwich course:
- No
- Executive training:
- Yes
- CPF mobilisation:
- Yes
- Next school year:
- September 2022
- Internship:
- 616h to 924h
- RNCP code:
- 35907
Presentation
The Master's degree is registrated as State Degree in the National Directory of Professional Certifications (RNCP code 35907). It is certified level 7.
The positioning of the Master's degree responds to the demands of a profession that is internationalising and is looking for future leaders capable of changing the hotel offer, taking into account, on the one hand, the positions and actions of the competition and, on the other hand, the evolution of lifestyles. Anticipating these movements and reinventing the offer are essential qualities in this profession today. The main expectation is that the trained manager has a vision of the market, knows how to evolve the design of the service to the customer, anticipates the movements of the competition and adapts the offer and the marketing mix to the requirements of the sector.
This master's degree is offered as a double degree with the University of Passau (Germany), the first year taking place in Passau, and the second in Metz (for any information, contact Click here to show mail address).
This master's degree offers the possibility to follow the Master's Degree in Consulting and Research Professions as a double degree. Discover the program of the Master's Degree in Consulting and Research Professions.
The main objectives of this 2-year training course are to acquire the knowledge, tools and working methods to become a visionary market manager who can claim a dual competence:
- that of the innovator who anticipates the necessary changes in the services to be offered over a wide range covering a wide and ever more demanding customer spectrum
- that of the developer who is there to amplify the profound and unavoidable changes in the markets in order to bring employees to even more customer loyalty while consolidating the growth challenges.
Openness to international and different cultures remain priorities of this training in order to prepare future managers for the challenges already undertaken.
Possible opportunities in any company in the hotel and catering sector, in the leisure or tourism sector offering accommodation or catering, in the public catering sector, to occupy positions:
- of managerial responsibility in small or medium-sized institutions
- function responsibility (accommodation, catering, management, communication, commercial...) in the integrated hotel industry, the vocation being to progress quickly towards general management.
Training manager
- Christian DIANOUX
- Click here to show mail address
Organisation
Conduct
Students can choose the status that best suits their objectives: basic training with internship, sandwich course training under a professionalisation or apprenticeship contract, each course can be followed in 1st year and / or 2nd year. The student who does not find a host company during the first month of the training automatically switches to the status of classic student with full-time internship at the end of the training. Regardless of the chosen status, all courses take place alternately (approximately every other week from Monday to Saturday, see alternation calendar). They take place between the beginning of September and the end of March for the 1year, and between the beginning of September and the end of February for the 2nd year. For students in the classical cycle, the internship can be carried out either alternately from the beginning of the year, or full-time after the end of the courses, respecting the minimum and maximum planned durations.
This training is also open to people in Executive Training.
Training's programme
RESEARCH INTRODUCTION (65h - 6 ECTS)
- Professional practices
- Graduation project
- Conducting a research project
INTERNATIONAL PROSPECTING (45h - 6 ECTS)
- International environment (in English)
- International market research
- International business negotiation (in English)
DEVELOPING THE HOTEL OFFER (45h - 6 ECTS)
- Diagnosis of the existing offer
- Innovation and development axes
- Customer Relationship Management (in English)
INTEGRATED MARKETING COMMUNICATION (45h - 6 ECTS)
- Media communication
- Non-media communication
- Evaluation of communication actions
DESIGNING A WEBSITE (45h - 6 ECTS)
- Creation and enhancement of website
- Digital communication
- Introduction to customer relationship tools
DESIGNING DEVELOPMENT TOOLS AND METHODS (45h - 6 ECTS)
- Sensory marketing and point of contact management
- Functional value management and analysis
- Quality management
MAKING THE HOTEL UNIT VIABLE (45h - 6 ECTS)
- Optimisation of hotel processes
- Management of hotel units (in English)
- Performance indicators
DEVELOP AND LAUNCH A NEW OFFER (45h - 6 ECTS)
- Geomarketing and implementation strategy
- Distribution and marketing of the offer
- Organisation and planning of the launch
PROJECT MANAGEMENT (20h - 12 ECTS)
- Long-Term internship - thesis
- Graduation project
- English
Sandwich course
The 2nd year of Master's degree in Marketing and Development of Hotel Services can be carried out as part of an apprenticeship contract or a professionalisation contract. To find out all about sandwich course at the IAE Metz (link to the sandwich course page).
Executive training
The 2nd year of Master's degree in Marketing and Development of Hotel Services is accessible within the framework of a resumption of studies in executive training process or in a process of an Accreditation of prior experiential learning (APEL).
Discover the different measures for employees, job seekers and self-employed workers
Financing
The 2nd year of Master's degree in Marketing and Development of Hotel Services is eligible for funding through your Personal Training Account
International
Application
Students who have completed the 1st year of Master's degree in Marketing and Sales are accepted by right into one of the courses of the Master Marketing Sales, therefore they are only submitted to the application package
- hold a Bac + 4 level degree (240 ECTS) preferably in marketing; and have a project related to the training.
- For executives and job seekers that do not hold those degrees: be able to demonstrate good professional experience and executive status in order to assert a Validation of Professional Knowledge (VAP)
Only for candidates that do not hold a 1st year of Franco-German Master's degree in Management.
- Application file on ecandidat.univ-lorraine.fr
- Application file study
- If eligible, selection interview
For Campus France candidates, please look this page up: https://www.campusfrance.org/fr/candidature-procedure-etudes-en-france
Application period
Registration fees
Registration fees for national degrees are set each year by ministerial decree. Registration fees are re-evaluated by the ministry for each academic year.
Contact
Documents to download
Frequently asked questions
IAE Metz School of Management is a public university school.
Sandwich course includes 2 types of contracts: the contract of apprenticeship and the professional training contract. The duration of the two contracts can vary from a minimum of 6 months to a maximum of 36 months. For further information, you can contact the Sandwich course department or view the dedicated page.
IAE Metz School of Management works in partnership with several companies to be able to assist you as well as possible in your search for internship and sandwich course. Besides, the school has a career center dedicated to the students.
To get in touch with the different departments of IAE Metz, you can refer to our directory see directory
