IAE Metz School of Management
IAE Metz is a School of Management which was created almost 30 years ago, in 1988.
It’s one of the 35 members of IAE France, a network representing 47,000 students and 500,000 graduates over France. IAE Metz is the faculty of Management belonging to “University of Lorraine” which was ranked best French university for student’s professional integration in the area of Law, Economics and Management. IAE Metz offers high quality courses within its Bachelor’s and Master’s degree and keeps close connections to the business world of the Greater Region and has developed a consistent network of academic international partners, particularly in Germany and Luxembourg, thus ensuring exceptional employability to the students. The School has indeed established many partnerships in order to adapt its programmes to the evolutions of the working world in various business fields.
IAE Metz makes student success a priority by maintaining strong bonds to the corporate world via mandatory internships, the contribution of professional experts to different courses and by developing research programmes conducted by high-quality academic teams.
Useful information:
- 1300 Students / per year,
- 27 Programmes (Bachelor’s degree, Master’s degree, PhD, executive training)
- 24 faculty members and 200 professional experts
- 24 technical and administrative staff
- Erasmus Code: F NANCY 43
- offers different courses ranging from 3rd year of Bachelor’s degree (Bac+3 level) to 2nd year of Master’s degree (Bac+5 level)
Nomination and application
Students whose universities are partners of IAE Metz within the framework of the ERASMUS + programme or a bilateral agreement have the possibility of exchanging a semester or a year of study at our establishment. IAE Metz are pleased to welcome several students from all over the world each year.
1. First, you must apply to the international relations department of your home institution to be selected.
2. The International Relations coordinator of your institution will inform us of your nomination. You will then have to apply via a platform called Mobility Online and submit the required documents.
3. Your complete application file will be processed by our Director of international Affairs.
4. You will receive an acceptance or rejection letter after reviewing your application.
5. If accepted, you will receive all the necessary information for your location in France.
6. At the end of your study stay, the IAE will send your transcript to your coordinator. The results obtained at the IAE will be validated by your home institution and taken into account in the issuance of your diploma.
Notes:
• In order to be able to follow the Bachelor’s and Master’s courses at IAE as best as possible, a sufficient level of French (B1 on the CEFR scale, Common European Framework of Reference) is required if you take the courses in French. For courses taught in English, B2 in English is required. If you are following our exchange program entirely in English, we suggest that you take French language courses offered by the Défle Lorraine at the Saulcy Campus (3ects).
• The IAE does not issue diplomas to students who come as part of an exchange.
Deadlines for submission of applications:
- Fall semester: May 15th for a departure in the first semester (September)
- Spring semester: October 15th for a departure in the second semester (January-February)
If you live in one of the 46 Campus France partner countries : Algeria, Saudi Arabia, Argentina, Benin, Brazil, Burkina Faso, Burundi, Cameroon, Chile, China, Colombia, Comoros, Congo Brazzaville, South Korea, Ivory Coast, Djibouti, Egypt, United States, Gabon, Guinea, Haiti, India, Indonesia, Iran, Japan, Kuwait, Lebanon, Madagascar, Mali, Morocco, Mauritius, Mauritania, Mexico, Niger, Nigeria, Peru, Democratic Republic of Congo, Russia , Senegal, Singapore, Taiwan, Chad, Togo, Tunisia, Turkey and Vietnam, you can apply to IAE Metz.
The process is to be carried out on the “Etudes en France” platform, which is entirely dematerialised and allows you to manage all the registration procedures in our higher education establishment up to the visa application via the link:
https://www.campusfrance.org/fr/candidature-procedure-etudes-en-france
If you have a question, you can write to us at the following email address : Click here to show mail address
* The range of eligible training courses:
- 1st and 2nd year of Master's degree in Innovation
- 1st and 2nd year of Master's degree in Marketing Sales
- 2nd year of Master's degree in International Finance
- 2nd year of Master's degree in Project Management
- 2nd year of Master's degree in Business Administration
Practical information
Before arriving in France, you must complete a number of administrative formalities to prepare for your mobility. In particular, it is essential to find accommodation, to apply for a visa for non-EU students and to prepare the documents necessary for your registration at the University of Lorraine and for other formalities (CROUS University accomodation, allocation request files CAF, health insurance, etc.).
- You can make an appointment at the Welcome Desk of the University of Lorraine, which will help you prepare for the formalities online: welcomedesk@univ-lorraine.fr (specify that you are in Metz).
- For international students coming from Etudes en France, tutorials are provided informing you about your administrative procedures in French, English and Spanish: CVEC, Social Security affiliation, Visale, bank account, etc.
Student Guide / Guide de l'étudiant
To better support you in your mobility, IAE METZ provides you a guide relaying all the information you will need concerning your studies but also your daily life.
Staff Mobility
Hosting foreign partner (Research, teaching & administrative staff) is an ambition of IAE Metz.
Each year, several teachers are welcomed to our university for short assignments, either within the framework of Erasmus (one-week assignments), or within the framework of teaching assignments of the university to welcome teachers in post abroad (missions of one month or more).
In addition, IAE Metz (Research, teaching & administrative staff) regularly stay abroad for teaching or research assignments, within the framework of inter-university agreements and conventions.
For teachers and the administrative staff, the acquisition and sharing of knowledge and skills expertise contribute to improving the quality of teaching, innovation and professional development, while strengthening cooperation between European establishments and businesses.
For additional information, please contact: Click here to show mail address
Exchange Program
In each semester we offer three study tracks. You can apply for one track per semester. Each track has a specific maximum capacity of students.
1/ Marketing and Management
2/ Business Administration
3/ Tourism Management
Autumn Semester
Marketing & Management
-
Compulsory courses :
Sales teams (external or internal) aim to retain existing (profitable) customers, optimise sales with them and win new target customers.
The results of this difficult fieldwork allow the company to make a profit, and therefore to survive, even to grow, in order to satisfy both the increasingly demanding shareholders, profitable target customers and efficient employees.
To maximise the profitability of the company, it is therefore fundamental to constantly improve the management of its sales force and to retain the "best" salespeople.
In order to achieve this, the course will address some aspects of this management, both marketing and very operational through:
- a theoretical approach supported by classical models
- numerous current commercial examples
- interactive debates with students' experiences
1) Purchase
Reminder of the basics of Marketing (Mastery of the concept), focus on the customer (identification of their profile, response to their needs, targeted communication, distribution, service and loyalty), and finally a detailed description of how a company in order to deduct all the costs it must incur from the concept to the sale of its products.
2) Sales
Presentation of all the sales tools for a product or solution available to a company to better sell its products. Company sales strategy, brand image, response to the needs of customers, market maturity, product life cycle, competition, profitability, revenues associated with the business environment product (spare parts, services ...), volumes, specific customers.
Understanding the importance of the target’s choice in the design of accommodation and food services. Analysing the structures and ranges of hotels and restaurants through customer relations.
- Personal analysis of a Hotel establishment
- Forcing objective criticism of the commercial approach of a Hotel site
- Highlighting the customer's appreciation in the expected or even created offer
- Directing Market Competition Analysis
The course presents a detailed analysis of the process of developing a new product and focuses on the key role that marketers play in the development and implementation of an innovation.
Students will learn about the innovation process in its different aspects (from the creation and evaluation of new ideas, through concept validation and prototype creation, to operational implementation).
Providing the keys to have a practical and pragmatic approach to qualitative market research.
- The different types of qualitative studies
- Management of product ranges
- Approach to marketing tactics
- Approach to cultural differences
Understanding the issues of a commercial negotiation and being able to conduct a commercial negotiation in English.
For this, the student must achieve the following objectives:
- Understand intercultural differences and adapt to them in the context of business negotiations
- Be able to prepare and lead a negotiation with a foreign client
- Propose a suitable offer
- Negotiate in English
- Understand the different stages of international negotiation
- Conclude the negotiation
-
Optional courses :
Despite the emergence of a more open world economy, the convergence of consumer tastes and the construction of global electronic highways, organizations which operate beyond their original home market have to take into account the foreign (international) environment. And even companies which do not leave their home country are well advised to know and to be able to analyse the environment of their foreign competitors.
This course is designed to familiarise participants with the international environment. At the end of the course, students should:
- understand how the international environment influences marketing processes and perceptions
- be familiar with the cultural environment and its analysis
- be able to analyse the environment of a foreign country
Its objective is to understand the challenges of customer loyalty, the issues related to customer relationship management and to address the practical aspects of managing this relationship.
The first part is devoted to the presentation of the challenges of loyalty and to the definition of the concept of CRM (theoretical and practical developments, CRM and e-CRM). Then we move on to determining the value of a client (interests and limits of the RFM method, lifetime value model, etc.) and finally we will discuss the tools and their implementation.
Human vision, Business goals, Top Resources, Art and field action … to “Enable students to understand the importance and the difficulties of managing teams and projects”.
Case study: to prepare a real management/leadership case (BtoC & BtoB)
- Knowing the local management tools
- Establishing a HR management strategy with current issues in the field
- Knowing how to position yourself as a real leader
This course includes 18 hours of face-to-face student teaching (including the evaluation session) and consists of: Theoretical contributions (40%) / Methodological contributions (20%) / Illustrations - case studies - exercise (30%) / simulation in workshops (10%)
- Appreciating the logistics and its positioning in the company
- Developing the concept of global logistics and its strategic challenges
- Understanding the quality approach and its challenges
- Being able to actively participate in the implementation of a quality policy
To allow students to consolidate their knowledge of general and specialised English for some, and to develop more advanced skills for the most successful among them.
- After a preliminary test, the student’s levels are identified, and according to the results, students participate in the course that is attached to their level.
- TOEIC preparation: increasing oral and written comprehension skills, developing business vocabulary, perfecting English grammar.
Separately or complementary to thorough proficiency in English you can develop your skills in Spanish or German. The approach concentrates largely on listening, reading and speaking combined with the writing skill.
Business Administration
-
Compulsory courses :
Providing the keys to have a practical and pragmatic approach to qualitative market research.
- The different types of qualitative studies
- Management of product ranges
- Approach to marketing tactics
- Approach to cultural differences
Despite the emergence of a more open world economy, the convergence of consumer tastes and the construction of global electronic highways, organizations which operate beyond their original home market have to take into account the foreign (international) environment. And even companies which do not leave their home country are well advised to know and to be able to analyse the environment of their foreign competitors.
This course is designed to familiarise participants with the international environment. At the end of the course, students should:
- understand how the international environment influences marketing processes and perceptions
- be familiar with the cultural environment and its analysis
- be able to analyse the environment of a foreign country
Understanding the issues of a commercial negotiation and be able to conduct a commercial negotiation in English.
For this, the student must achieve the following objectives:
- Understand intercultural differences and adapt to them in the context of business negotiations
- Be able to prepare and lead a negotiation with a foreign client
- Propose a suitable offer
- Negotiate in English
- Understand the different stages of international negotiation
- Conclude the negotiation
- Understanding the principles of risk management
- Understanding the key points of risk management
- Understanding the organisation of risk management in the company
Course description will follow soon.
Human vision, Business goals, Top Resources, Art and field action … to “Enable students to understand the importance and the difficulties of managing teams and projects”.
Case study: to prepare a real management/leadership case (BtoC & BtoB)
- Knowing the local management tools
- Establishing a HR management strategy with current issues in the field
- Knowing how to position yourself as a real leader
This course includes 18 hours of face-to-face student teaching (including the evaluation session) and consists of: Theoretical contributions (40%) / Methodological contributions (20%) / Illustrations - case studies - exercise (30%) / simulation in workshops (10%)
- Appreciating the logistics and its positioning in the company
- Developing the concept of global logistics and its strategic challenges
- Understanding the quality approach and its challenges
- Being able to actively participate in the implementation of a quality policy
-
Optional courses :
- Understanding and mastering the basic concepts of project portfolio management: what is a portfolio (vs. project or program), project development process, project selection and estimation, portfolio risks, portfolio performance management
- Alignment of the portfolio with the company or organisation's strategy
- Place of portfolio management in the organisation
- Mastering the different phases of project portfolio management
- Role and skills of the portfolio manager (vs. project manager)
Sales teams (external or internal) aim to retain existing (profitable) customers, optimise sales with them and win new target customers.
The results of this difficult fieldwork allow the company to make a profit, and therefore to survive, even to grow, in order to satisfy both the increasingly demanding shareholders, profitable target customers and efficient employees.
This sales force is in direct contact with the market (customers, ex-customers, prospects, competitors, suppliers, intermediaries, etc.) hence its importance in terms of providing relevant information to the marketing department.
To optimise the profitability of the company, it is therefore fundamental to constantly improve the management of its sales force and to retain the "best" salespeople.
1) Purchase
Reminder of the basics of Marketing (Mastery of the concept), focus on the customer (identification of their profile, response to their needs, targeted communication, distribution, service and loyalty), and finally a detailed description of how a company in order to deduct all the costs it must incur from the concept to the sale of its products.
2) Sales
Presentation of all the sales tools for a product or solution available to a company to better sell its products. Company sales strategy, brand image, response to the needs of customers, market maturity, product life cycle, competition, profitability, revenues associated with the business environment products (spare parts, services ...), volumes, specific customers
Its objective is to understand the challenges of customer loyalty, the issues related to customer relationship management and to address the practical aspects of managing this relationship.
The first part is devoted to the presentation of the challenges of loyalty and to the definition of the concept of CRM (theoretical and practical developments, CRM and e-CRM). Then we move on to determining the value of a client (interests and limits of the RFM method, lifetime value model, etc.) and finally we will discuss the tools and their implementation.
Course description will follow soon.
The course aims to provide knowledge in international financial techniques, and more particularly in terms of financial arrangements.
1) Introduction to the concept of international financing, the distinction between euro-markets and foreign markets
2) The euro credits with international syndicated loans
3) Commercial paper and euro-notes issuance programmes
4) International equity issuance programs and (American or Global) Depositary Receipts
Acquire the necessary knowledge in a specialised language, business language, for an easy understanding of documents, texts, specialised articles in the field of finance/accounting, administration and management of companies (HR, Management, Innovation etc.).
Acquire a certain mastery of oral expression and ease in decision-making, business management or participation in the life of the company in a foreign language (during company meetings, European works council, general assemblies, conferences, negotiations, etc. where several countries are present or represented).
Separately or complementary to thorough proficiency in English you can develop your skills in Spanish or German. The approach concentrates largely on listening, reading and speaking combined with the writing skill.
Tourism Management
-
Compulsory courses :
Sales teams (external or internal) aim to retain existing (profitable) customers, optimise sales with them and win new target customers.
The results of this difficult fieldwork allow the company to make a profit, and therefore to survive, even to grow, in order to satisfy both the increasingly demanding shareholders, profitable target customers and efficient employees.
This sales force is in direct contact with the market (customers, ex-customers, prospects, competitors, suppliers, intermediaries, etc.) hence its importance in terms of providing relevant information to the marketing department.
To optimise the profitability of the company, it is therefore fundamental to constantly improve the management of its sales force and to retain the "best" salespeople.
1) Purchase
Reminder of the basics of Marketing (Mastery of the concept), focus on the customer (identification of their profile, response to their needs, targeted communication, distribution, service and loyalty), and finally a detailed description of how a company in order to deduct all the costs it must incur from the concept to the sale of its products.
2) Sales
Presentation of all the sales tools for a product or solution available to a company to better sell its products. Company sales strategy, brand image, response to the needs of customers, market maturity, product life cycle, competition, profitability, revenues associated with the business environment products (spare parts, services ...), volumes, specific customers
Understanding the importance of the target’s choice in the design of accommodation and food services. Analysing the structures and ranges of hotels and restaurants through customer relations.
- Personal analysis of a Hotel establishment
- Forcing objective criticism of the commercial approach of a Hotel site
- Highlighting the customer's appreciation in the expected or even created offer
- Directing Market Competition Analysis
Its objective is to understand the challenges of customer loyalty, the issues related to customer relationship management and to address the practical aspects of managing this relationship.
The first part is devoted to the presentation of the challenges of loyalty and to the definition of the concept of CRM (theoretical and practical developments, CRM and e-CRM). Then we move on to determining the value of a client (interests and limits of the RFM method, lifetime value model, etc.) and finally we will discuss the tools and their implementation.
Learn how to communicate more effectively in English with this course. Having English language skills is essential. Wherever visitors go, English is likely to be the language they will use if they don’t speak the local language. By developing your English skills, you will be able to assist international visitors and promote your region or services to an international audience.
- Presenting the reception service.
- Defining and applying the different types of reception, according to the clientele and the different types of hotels.
- Defining the internal functioning of the Reception department
- Defining and controlling the costs of the reception area
- Learning about the standards and legal obligations specific to the hotel industry
- Working on the e-reputation
- The composition and legal obligations of the front desk staff
Understanding the importance of the choice of target in the design of accommodation and food services. Analysing the structures and ranges of hotels and restaurants through customer relations.
- Personal analysis of a Hotel establishment
- Forcing objective criticism of the commercial approach of a Hotel site
- Highlighting the customer's appreciation in the expected or even created offer
- Direct Market Competition Analysis
-
Optional courses :
Despite the emergence of a more open world economy, the convergence of consumer tastes and the construction of global electronic highways, organizations which operate beyond their original home market have to take into account the foreign (international) environment. And even companies which do not leave their home country are well advised to know and to be able to analyse the environment of their foreign competitors.
This course is designed to familiarise participants with the international environment. At the end of the course, students should:
- understand how the international environment influences marketing processes and perceptions
- be familiar with the cultural environment and its analysis
- be able to analyse the environment of a foreign country
Understanding the issues of a commercial negotiation and being able to conduct a commercial negotiation in English.
For this, the student must achieve the following objectives:
- Understand intercultural differences and adapt to them in the context of business negotiations
- Be able to prepare and lead a negotiation with a foreign client
- Propose a suitable offer
- Negotiate in English
- Understand the different stages of international negotiation
- Conclude the negotiation
Course description will follow soon.
Human vision, Business goals, Top Resources, Art and field action … to “Enable students to understand the importance and the difficulties of managing teams and projects”.
Case study: to prepare a real management/leadership case (BtoC & BtoB)
- Appreciating the logistics and its positioning in the company
- Developing the concept of global logistics and its strategic challenges
- Understanding the quality approach and its challenges
- Being able to actively participate in the implementation of a quality policy
To allow students to consolidate their knowledge of general and specialised English for some, and to develop more advanced skills for the most successful among them.
- After a preliminary test, the student’s levels are identified, and according to the results, students participate in the course that is attached to their level.
- TOEIC preparation: increasing oral and written comprehension skills, developing business vocabulary, perfecting English grammar.
Separately or complementary to thorough proficiency in English you can develop your skills in Spanish or German. The approach concentrates largely on listening, reading and speaking combined with the writing skill.
Spring Semester
Marketing & Management
- Compulsory courses :
To make the students capable of mastering the entire offer in the hotel and catering especially the specificities of the hotel profession (reception, customer follow-up, commercial negotiation, relationship with suppliers, organisation among others). This course will not only make the student a good professional but also allow them to design new products (services) in order to develop the offer.
The objective is to understand the main levers of action on which the company can act to drive its marketing strategy.
Each session is composed of a presentation of the key concepts, and small exercises (practical cases, professional press articles, probing questions...) that could be prepared in advance.
1/ Introduction: Considering the heterogeneous profile of the students, the first session is divided into two parts: on the one hand, the evaluation of their knowledge of the main marketing tools and on the other hand the introduction of the course.
2/ Product policy
3/ Pricing policy
4/ Distribution policy
5/ Communication policy
An approach to the management of the company both in terms of the definition of its strategy and the organisational consequences. Students will be confronted with the strategic vision and the means to be implemented to achieve it.
Corporate strategy cases from large companies will help students to understand the different topics discussed, their consequences and the importance of these in the management of a company.
Course description will follow soon.
The choice of media and supports that will carry the advertising campaign is made according to qualitative and quantitative criteria. The knowledge of the different indicators usually used will allow a more rational and informed arbitration for the future hotel professional.
Negotiation is above all a communication technique that invites students to discover themselves and others. The knowledge of the different forms and stages of negotiation allows the future professional to structure their work as a negotiator. The study of argumentation and the handling of objections helps to refine the techniques to be used.
- Optional courses :
Delineate the key concepts of digital marketing and integrate them into a managerial perspective.
As soon as a group of people have to work together in order to achieve the same goal, it is imperative that this work is organised and prepared with a minimum of rigor in order to avoid disturbances as much as possible. This is the goal of project management. It should be noted that the project idea concerns all possible actions from the moment they are carried out together for a common goal and that it is necessary to share the work while respecting time, qualitative and financial constraints. From this perspective, management by project is a transversal tool which makes it possible to know how to prepare, organise, plan and monitor the work to be carried out rigorously and limiting as much as possible the delays, additional costs and the risks inherent in any complex action. In a broader objective, project management allows you to acquire working and reasoning methods that can be applied at all times.
The objective is to allow students to know how to carry out a project, over its entire life cycle by addressing:
-the phases essential for setting up a project
- the definition and respect of the objectives to be achieved
- the feasibility study
Conducting a research project
- Understanding how to structure a research project
- Mastering and understanding qualitative methodology
- Mastering the application of qualitative methodology
- Understanding the role of a manager
- Identifying the needs of team members and adjusting your management
- Mastering the tools to support the development of your collaborators
To allow students to consolidate their knowledge of general and specialised English for some, and to develop more advanced skills for the most successful among them.
- After a preliminary test, the student’s levels are identified, and according to the results, students participate in the course that is attached to their level.
- TOEIC preparation: increasing oral and written comprehension skills, developing business vocabulary, perfecting English grammar.
Separately or complementary to thorough proficiency in English you can develop your skills in Spanish or German. The approach concentrates largely on listening, reading and speaking combined with the writing skill.
Business Administration
For this program you will be able to choose among the ocurs below those which suit you and according to your need of credit ects
Course description will follow soon.
Its objective is to understand the different processes involved in the management of a hotel/restaurant structure and to grasp the interactions between the different management fields (finance, HR marketing, strategy, quality, accounting, etc.)
- Providing students with a good understanding of quality tools in production, including Lean Six Sigma methodology;
- Familiarising them with statistical software for the application of DMAIC and sampling control in their projects;
- Preparing them for the international Green Belt certification.
This course is a complement to the Lean Six Sigma course.
1) Controling by sampling
2) Statistical applications on computer using Minitab
Delineate the key concepts of digital marketing and integrate them into a managerial perspective.
As soon as a group of people have to work together in order to achieve the same goal, it is imperative that this work is organised and prepared with a minimum of rigor in order to avoid disturbances as much as possible. This is the goal of project management. It should be noted that the project idea concerns all possible actions from the moment they are carried out together for a common goal and that it is necessary to share the work while respecting time, qualitative and financial constraints. From this perspective, management by project is a transversal tool which makes it possible to know how to prepare, organise, plan and monitor the work to be carried out rigorously and limiting as much as possible the delays, additional costs and the risks inherent in any complex action. In a broader objective, project management allows you to acquire working and reasoning methods that can be applied at all times.
The objective is to allow students to know how to carry out a project, over its entire life cycle by addressing:
-the phases essential for setting up a project
- the definition and respect of the objectives to be achieved
- the feasibility study
Conducting a research project
- Understanding how to structure a research project
- Mastering and understanding qualitative methodology
- Mastering the application of qualitative methodology
- Understanding the role of a manager
- Identifying the needs of team members and adjusting your management
- Mastering the tools to support the development of your collaborators
The objective is to understand the main levers of action on which the company can act to drive its marketing strategy.
Each session is composed of a presentation of the key concepts, and small exercises (practical cases, professional press articles, probing questions...) that could be prepared in advance.
1/ Introduction: Considering the heterogeneous profile of the students, the first session is divided into two parts: on the one hand, the evaluation of their knowledge of the main marketing tools and on the other hand the introduction of the course.
2/ Product policy
3/ Pricing policy
4/ Distribution policy
5/ Communication policy
Mastering the entire range of hotels and restaurants and the specificities of the hotel profession (reception, customer follow-up, commercial negotiation, relationship with suppliers, organisation, among others) to not only make them a good professional but also allow them to design new products (services) in order to develop this offer.
Presenting the main points of personnel management in the hotel and restaurant industry using concrete examples from professional experience of the teacher
This course is dedicated to the valuation, structuring, financing and negotiation of controlling-equity transactions (M&As, LBOs, restructuring…). It will present some aggregate and historical evidence, before it delves into the core issue of valuation, and then structuring (and restructuring).
It provides the students with a background for comprehending the to-and-fros of mergers, acquisitions, private equity transactions, corporate restructuring, etc.
The objective of the course is to introduce the audience to structured products and more generally to structured finance.
1) The origins of those products, their various forms, their use.
2) How are they built and who sells them?
3) Who invests in those various products and what are the main reasons for doing so.
4) The different risks associated with structured products and the pros and cons about their use. An additional specific focus will be done on securitisation.
An approach to the management of the company both in terms of the definition of its strategy and the organisational consequences. Students will be confronted with the strategic vision and the means to be implemented to achieve it.
Corporate strategy cases from large companies will help students to understand the different topics discussed, their consequences and the importance of these in the management of a company.
Course description will follow soon.
The choice of media and supports that will carry the advertising campaign is made according to qualitative and quantitative criteria. The knowledge of the different indicators usually used will allow a more rational and informed arbitration for the future hotel professional.
Negotiation is above all a communication technique that invites students to discover themselves and others. The knowledge of the different forms and stages of negotiation allows the future professional to structure their work as a negotiator. The study of argumentation and the handling of objections helps to refine the techniques to be used.
To allow students to consolidate their knowledge of general and specialised English for some, and to develop more advanced skills for the most successful among them.
- After a preliminary test, the student’s levels are identified, and according to the results, students participate in the course that is attached to their level.
- TOEIC preparation: increasing oral and written comprehension skills, developing business vocabulary, perfecting English grammar.
Separately or complementary to thorough proficiency in English you can develop your skills in Spanish or German. The approach concentrates largely on listening, reading and speaking combined with the writing skill.
Tourism Management
- Compulsory courses :
Course description will follow soon.
Its objective is to understand the different processes involved in the management of a hotel/restaurant structure and to grasp the interactions between the different management fields (finance, HR marketing, strategy, quality, accounting, etc.)
The objective is to understand the main levers of action on which the company can act to drive its marketing strategy.
Each session is composed of a presentation of the key concepts, and small exercises (practical cases, professional press articles, probing questions...) that could be prepared in advance.
1/ Introduction: Considering the heterogeneous profile of the students, the first session is divided into two parts: on the one hand, the evaluation of their knowledge of the main marketing tools and on the other hand the introduction of the course.
2/ Product policy
3/ Pricing policy
4/ Distribution policy
5/ Communication policy
Mastering the entire range of hotels and restaurants and the specificities of the hotel profession (reception, customer follow-up, commercial negotiation, relationship with suppliers, organisation, among others) to not only make them a good professional but also allow them to design new products (services) in order to develop this offer.
1) Through real-life case studies, enabling the student to apply theoretical concepts to operational situations.
2) Identifying all the operational and legal aspects entering into the composition of a hotel restaurant offer.
3) Learning and using technical and professional language in English.
Presenting the main points of personnel management in the hotel and restaurant industry using concrete examples from professional experience of the teacher
1) RECRUITMENT
2) TRAINING
3) ORGANISATION/PLANNING
4) MANAGEMENT PRODUCTIVITY HOURLY COST
5) MOTIVATION / SALARY
6) MANAGEMENT METHODS
- Optional courses :
Delineate the key concepts of digital marketing and integrate them into a managerial perspective.
As soon as a group of people have to work together in order to achieve the same goal, it is imperative that this work is organised and prepared with a minimum of rigor in order to avoid disturbances as much as possible. This is the goal of project management. It should be noted that the project idea concerns all possible actions from the moment they are carried out together for a common goal and that it is necessary to share the work while respecting time, qualitative and financial constraints. From this perspective, management by project is a transversal tool which makes it possible to know how to prepare, organise, plan and monitor the work to be carried out rigorously and limiting as much as possible the delays, additional costs and the risks inherent in any complex action. In a broader objective, project management allows you to acquire working and reasoning methods that can be applied at all times.
The objective is to allow students to know how to carry out a project, over its entire life cycle by addressing:
-the phases essential for setting up a project
- the definition and respect of the objectives to be achieved
- the feasibility study
Conducting a research project
- Understanding how to structure a research project
- Mastering and understanding qualitative methodology
- Mastering the application of qualitative methodology
- Understanding the role of a manager
- Identifying the needs of team members and adjusting your management
- Mastering the tools to support the development of your collaborators
An approach to the management of the company both in terms of the definition of its strategy and the organisational consequences. Students will be confronted with the strategic vision and the means to be implemented to achieve it.
Corporate strategy cases from large companies will help students to understand the different topics discussed, their consequences and the importance of these in the management of a company.
Course description will follow soon.
The choice of media and supports that will carry the advertising campaign is made according to qualitative and quantitative criteria. The knowledge of the different indicators usually used will allow a more rational and informed arbitration for the future hotel professional.
Negotiation is above all a communication technique that invites students to discover themselves and others. The knowledge of the different forms and stages of negotiation allows the future professional to structure their work as a negotiator. The study of argumentation and the handling of objections helps to refine the techniques to be used.
To allow students to consolidate their knowledge of general and specialised English for some, and to develop more advanced skills for the most successful among them.
- After a preliminary test, the student’s levels are identified, and according to the results, students participate in the course that is attached to their level.
- TOEIC preparation: increasing oral and written comprehension skills, developing business vocabulary, perfecting English grammar.
Separately or complementary to thorough proficiency in English you can develop your skills in Spanish or German. The approach concentrates largely on listening, reading and speaking combined with the writing skill.