- Level:
- Bac + 5
- Schedule:
- From September to mid-March
- Basic training:
- Yes
- School(s):
- IAE Metz School of Management
- Year:
- 2nd year of Master's degree
- Hours of training:
- 400h
- Sandwich course:
- Yes
- Executive training:
- Yes
- CPF mobilisation:
- Yes
- Next school year:
- September 2022
- Internship:
- 616h to 924h
- RNCP code:
- 35907
Presentation
The Master's degree is registrated as State Degree in the National Directory of Professional Certifications (RNCP code 35907). It is certified level 7.
The Master's degree in Marketing and Product Development aims to train managers capable of: exercising responsibilities for leading innovative projects at the interface between R & D and marketing functions, and implementing marketing techniques aimed at contributing to the development and launch of new products with constant concern for customer satisfaction.
This master's degree is offered as a double degree with the University of Passau (Germany), the first year taking place in Passau, and the second in Metz (for any information, contact Click here to show mail address).
This Master's degree offers the possibility to follow the Master's Degree in Consulting and Research Professions as a double degree. Discover the program of the Master's Degree in Consulting and Research Professions.
The Master's degree allows students to master the concepts, methods and tools of the marketing approach regarding the development of products and services and more particularly:
• to master the organisational and management aspects of innovation processes,
• to design and implement organisational structures that promote the emergence of new products and services that create value for the customer and the company.
Possible job opportunities in any company (French or foreign) in the secondary or tertiary sector, in sales, marketing, R & D departments, in positions of product manager, marketing manager, sector or business development.
Educational manager
- Christian DIANOUX
- Click here to show mail address
Organisation
Conduct
Students can choose the status that best suits their objectives: basic training with internship, sandwich course training under a professionalisation or apprenticeship contract, each course can be followed in 1st year and / or 2nd year. The student who does not find a host company during the first month of the training automatically switches to the status of classic student with full-time internship at the end of the training. Regardless of the chosen status, all courses take place alternately (approximately every other week from Monday to Saturday, see alternation calendar). They take place between the beginning of September and the end of March for the 1st year, and between the beginning of September and the end of February for the 2nd year. For students in the classical cycle, the internship can be carried out either alternately from the beginning of the year, or full-time after the end of the courses, respecting the minimum and maximum planned durations.
This training is also open to people in the field of executive training.
Training's programme
RESEARCH INTRODUCTION (65h - 6 ECTS)
- Professional practices
- Graduation project
- Conducting a research project
INTERNATIONAL PROSPECTING (45h - 6 ECTS)
- International environment (in English)
- International market research
- International business negotiation (in English)
DEVELOPING A NEW OFFER (45h - 6 ECTS)
- Creation of new ideas
- Segmentation and positioning of the new product
- The design of the new product
INTEGRATED MARKETING COMMUNICATION (45h - 6 ECTS)
- Media communication
- Non-media communication
- Evaluation of communication actions
MOBILISING DIGITAL TOOLS (45h - 6 ECTS)
- Website design
- Digital communication strategies
- Introduction to creative tools
MEASURING INNOVATION POTENTIAL (45h - 6 ECTS)
- Methods for assessing the potential of the new product
- Concept, product and market testing
- The financial evaluation of the projects and the business plan
SUPPORTING INNOVATION (45h - 6 ECTS)
- The strategic plan and the organisation of the launch
- CRM-SRM relationship management
- Communication of innovative offers
MANAGING INNOVATION (45h - 6 ECTS)
- Management of a new product team (in English)
- Management and value analysis
- Change management
PROJECT MANAGEMENT (20h - 12 ECTS)
- Long-Term internship - thesis
- Graduation project
- English
Sandwich course
The 2nd year of Master's degree in Marketing and Product Development can be carried out as part of an apprenticeship contract or a professionalisation contract. To find out all about sandwich course at the IAE Metz (link to the sandwich course page).
Executive training
The 2nd year of Master's degree in Marketing and Product Development is accessible within the framework of a resumption of studies in executive training process or in a process of an Accreditation of prior experiential learning (APEL).
Discover the different measures for employees, job seekers and self-employed workers:
Financing
The 2nd year of Master's degree in Marketing and Product Development is eligible for funding through your Personal Training Account
International
-
The Master's degree in Marketing and Sales is offered as a double degree with the University of Passau (Germany)
Application
Students who have completed the 1st year of Master's degree in Marketing and Sales are accepted by right into one of the courses of the Master's degree in Marketing Sales, therefore they are only submitted to the application package
- Hold a Bac + 4 level degree (240 ECTS) preferably in marketing; and have a project related to marketing.
- For executives and job seekers that do not hold those degrees: be able to demonstrate good professional experience and executive status in order to assert a Validation of Professional Knowledge (VAP)
Only for candidates that do not hold a 1st year of Franco-German Master in Management.
- Application file on ecandidat.univ-lorraine.fr
- Application file study
- If eligible, selection interview
For Campus France candidates, please look this page up: https://www.campusfrance.org/fr/candidature-procedure-etudes-en-france
Registration fees
Registration fees for national degrees are set each year by ministerial decree. Registration fees are re-evaluated by the ministry for each academic year.
Contact
Documents to download
Discover the other possibilities of the Master's degree in Marketing Sales:
1st year of Master's degree in Marketing and Sales
2nd year of Master's degree in Digital Marketing
2nd year of Master's degree in Marketing and Development of Hotel Services
Frequently asked questions
Sandwich course includes 2 types of contracts: the contract of apprenticeship and the professional training contract. The duration of the two contracts can vary from a minimum of 6 months to a maximum of 36 months. For further information, you can contact the Sandwich course department or view the dedicated page.
IAE Metz School of Management is a public university school.
IAE Metz School of Management works in partnership with several companies to be able to assist you as well as possible in your search for internship and sandwich course. Besides, the school has a career center dedicated to the students.
To get in touch with the different departments of IAE Metz, you can refer to our directory see directory
