Presentation
The Master's degree is registrated as State Degree in the National Directory of Professional Certifications (RNCP code 35907). It is certified level 7.
Digitisation is profoundly changing purchasing and consumption behaviours and offering new development prospects for companies. It also occupies an important place in the conduct of marketing projects (product innovation, proposal of services related to a product, brand communication, management of social networks, distribution of products, emergence of new business models...) both for start-ups and for large companies. The manager must be able to understand this context and implement an adapted marketing strategy.
This Master's degree offers the possibility to follow the Master's Degree in Consulting and Research Professions as a double degree. Discover the program of the Master's Degree in Consulting and Research Professions.
The main objectives of this training are to acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy by implementing:
- Monitoring skills: understanding of markets, players and the environment
- Technical skills: set up adapted solutions, acquire digital know-how; know how to define, plan, implement and control a digital project
- Organisational skills: plan the tasks to be carried out; demonstrate rigour and develop a strategic vision
The possible opportunities are in any company of any sector of activity to occupy positions: digital marketing manager, digital strategy manager, online operational marketing manager, traffic manager, web product manager, online brand manager, community manager, social media marketing manager...
Education manager
- Christian DIANOUX
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Organisation
Conduct
In the second year, the courses take place from September to mid-March according to two modalities to choose from: sandwich course (apprenticeship contract or professionalisation contract) or classic (in basic or executive training).
The professional experience is carried out within the host company throughout the year for sandwich course students or employees of executive training, and within the framework of an internship agreement starting from mid-March for students in classical curriculum or self-employed persons in executive training. The duration of the internship is a minimum of 16 weeks and a maximum of 6 months full-time. This professional experience allows the preparation of a thesis that is used for graduation after defense in front of a jury.
Training's programme
RESEARCH INTRODUCTION (65h - 6 ECTS)
- Professional practices
- Graduation project
- Conducting a research project
INTERNATIONAL PROSPECTING (45h - 6 ECTS)
- International environment (in English)
- International market research
- International business negotiation (in English)
MANAGING CONTACTS WITH THE CONSUMER (45h - 6 ECTS)
- Website performance tools
- Direct marketing and e-mailing
- Traffic creation tools
INTEGRATED MARKETING COMMUNICATION (45h - 6 ECTS)
- Media communication
- Non-media communication
- Evaluation of communication actions
DESIGNING (A WEBSITE) DIGITAL TOOLS (45h - 6 ECTS)
- SEO and design
- Digital tools and communication
- Digital content creation tools
MASTERING DIGITAL TOOLS (45h - 6 ECTS)
- Brand management 2.0
- Multichannel, cross-channel, omnichannel strategy
- Secure payment on the Internet
LEADING A DIGITAL PROJECT (45h - 6 ECTS)
- Business creation and project management
- Cyber security
- E-business rights
BUILDING LONG-TERM RELATIONSHIPS (45h - 6 ECTS)
- Managing virtual communities
- Loyalty program
- Co-creation, innovation and gamification
PROJECT MANAGEMENT (20h - 12 ECTS)
- Long-Term internship - thesis
- Graduation project
- English
Sandwich course
The 2nd year of Master's degree in Digital Marketing can be carried out as part of an apprenticeship contract or a professionalisation contract.
Executive training
The 2nd year of Master's degree in Digital Marketing is accessible within the framework of a resumption of studies in executive training process or in a process of an Accreditation of prior experiential learning (APEL).
Discover the different measures for employees, job seekers and self-employed workers
Financing
The 2nd year of Master's degree in Digital Marketing is eligible for funding through your Personal Training Account
International
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The Master in Marketing and Sales is offered as a double degree with the University of Passau (Germany)
Application
Students who have completed the 1st year of Master's degree in Marketing and Sales are accepted by right into one of the courses of the Master Marketing Sales, therefore they are only submitted to the application package
- Hold a Bac + 4 level degree (240 ECTS) preferably in marketing; and have a project related to the training.
- For executives and job seekers that do not hold those degrees: be able to demonstrate good professional experience and executive status in order to assert a Validation of Professional Knowledge (VAP)
Only for candidates that do not hold a 1st year of Franco-German Master in Management.
- Application file on ecandidat.univ-lorraine.fr
- Application file study
- If eligible, selection interview
For Campus France candidates, please look this page up: https://www.campusfrance.org/fr/candidature-procedure-etudes-en-france
Registration fees
Registration fees for national degrees are set each year by ministerial decree. Registration fees are re-evaluated by the ministry for each academic year.
Contact
Sandrine HEITZ-SPAHN
ContactDocuments to download
Testimonies
Discover the other possibilities of the Master's degree in Marketing Sales:
Frequently asked questions
Our school is not concerned by Parcoursup, our schooling start at Bac+3 level.
IAE Metz School of Management is a public university school.
You will find the dates of the start of the school year on the dedicated page: URL of the page or on the page of the degree in question.
Sandwich course includes 2 types of contracts: the contract of apprenticeship and the professional training contract. The duration of the two contracts can vary from a minimum of 6 months to a maximum of 36 months. For further information, you can contact the Sandwich course department or view the dedicated page.
To get in touch with the different departments of IAE Metz, you can refer to our directory see directory