- Level:
- Bac + 5
- Schedule:
- 1st year in Passau & 2nd year at the IAE Metz
- Basic training:
- Yes
- School(s):
- IAE Metz School of Management, Universität Passau
- Year:
- Double Master's degree 1st and 2nd year
- Hours of training:
- 400h
- Sandwich course:
- No
- Executive training:
- No
- CPF mobilisation:
- No
- Next school year:
- September 2022
- Internship:
- 616h to 924h
- RNCP code:
- 35907
Presentation
The Master's degree is registrated as State Degree in the National Directory of Professional Certifications (RNCP code 35907). It is certified level 7.
The IAE Metz School of Management offers a joint double degree program with the University of Passau (Germany) for Master's students.
Participating students can obtain two Master's degrees:
o Master of Science in Business Management from the University of Passau with a specialisation in international management and marketing
o Master's degree in Marketing, Sales from the University of Lorraine with a specialisation in one of the following courses:
- Digital Marketing
- Marketing and Product Development
- Marketing and Development of Hotel Services
This master's degree offers the possibility to follow the Master's Degree in Consulting and Research Professions as a double degree. Discover the program of the Master's Degree in Consulting and Research Professions.
The Double Degree Master in Business Management and Marketing, Sales aims to:
- Deliver a solid training on all management disciplines in the first year
- To offer students a specialisation in the second year in one of the following courses: Marketing and development of Hotel Services, or Marketing and product development
Graduates of the training can hold executive positions in international organisations, in commercial management and marketing professions (marketing and communication manager, product or business development manager, marketing strategy manager, board manager in hotel structures).
Educational manager in Germany – Faculty of Business Administration and Economics - Universität Passau
- Prof. Dr. Jan H. Schumann
Educational manager in France – IAE Metz School of Management - Université de Lorraine
- Dr. Sandrine Heitz-Spahn
- Click here to show mail address
Organisation
Conduct
The French and German students of the program follow the courses at the University of Passau in the first year (1st and 2nd semesters) and then integrate the University of Lorraine in the second year (3rd and 4th semesters).
Programme
Discover the program of the M.Sc . in Business Administration with specialisation in International Management and Marketing https://www.uni-passau.de/en/msc-busadmin/
The Master in Marketing, Sales offers 3 courses.
- Discover the program of the Marketing and Product Development course:
- Discover the program of the Marketing and Development of Hotel Services course:
- Discover the program of the Digital Marketing course:
https://iaemetz.univ-lorraine.fr/fr/nos-formations/catalogue-de-formations/m2-marketing-digital
Application
Students must be proficient in English (B2) as well as German (B2) and hold a bac +3 level degree. This training is aimed at French and German students who have obtained a Bac +3 level degree in management sciences, economics, applied foreign languages or foreign and regional languages, literatures and civilisations. The training remains open to other profiles of students from other disciplines who wish to reorient themselves towards business management and marketing. In addition to the fact that the candidate must have an attraction to the Germanic language and culture as well as to marketing, a minimum B2 language level is required in German, French and English to be able to integrate the curriculum.
- Application file on ecandidat.univ-lorraine.fr
- Application file study
- If eligible, selection interview
Documents required for the application:
- Curriculum Vitae
- Cover letter (including a prioritisation of your preferred area of specialisation)
- Bachelor's degree and all the grades obtained during the course (L1, L2, L3)
- Language certificate in English and German (at least UNIcert® II or level B2)
- Bachelor's degree
- Copy of identity card or passport
Application period
Registration fees
Registration fees for national degrees are set each year by ministerial decree. Registration fees are re-evaluated by the ministry for each academic year.
Contact
Document to download
